motivate - encourage, push⏎
plunge - plummet, descend rapidly⏎
reclaim - restore, get back (something)⏎
proprietor - owner of business or land or property,etc.⏎
refer - describe, indicate, speak about⏎
priority - most important, precedence, to be dealt with first⏎
obligation - duty, promise, necessity⏎
mindset - attitude, fixed ideas⏎
mission - aim, goal, vocation, important job⏎
pick - choose, opt, take, select, selection, choice⏎